00635nam a2200193 4500 1/14147 990119s1962 enk i 000 0 eng 0070373779 14613 DLC GR-PeUP 658.8 LE Levitt, Theodore. Innovation in marketing: new perspectives for profit and growth/ Theodore Levitt. New York: McGraw-Hill Book, 1962. 253σ. ; 23 εκ. Περιέχει ευρετήριο. Marketing Management. Marketing. INST UNIPILB MAIN 20040709 658.8 LE. 00110085 00110085 LOAN 0 1