<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00615nam a22001811  4500</leader>
  <controlfield tag="001">1/16116</controlfield>
  <controlfield tag="008">990930s1965    enk      bf      1  eng d</controlfield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="l">16621</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="b">GR-PeUP</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
   <subfield code="a">658.8 MA</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Marketing Handbook /</subfield>
   <subfield code="c">edited by Albert Wesley Frey ;with the assistance of Gerald Albaum</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">New York :</subfield>
   <subfield code="b">The Ronald Press Company ,</subfield>
   <subfield code="c">1965</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">ix, [800] p. :</subfield>
   <subfield code="b">illus. ;</subfield>
   <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Include Bibliography</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
   <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Frey, Albert Wesley,</subfield>
   <subfield code="d">1898-</subfield>
   <subfield code="e">ed.</subfield>
  </datafield>
  <datafield tag="852" ind1=" " ind2=" ">
   <subfield code="a">INST</subfield>
   <subfield code="b">UNIPILB</subfield>
   <subfield code="c">MAIN</subfield>
   <subfield code="e">20040709</subfield>
   <subfield code="h">658.8 MA</subfield>
   <subfield code="p">00132439</subfield>
   <subfield code="q">00132439</subfield>
   <subfield code="t">LOAN</subfield>
   <subfield code="y">0</subfield>
   <subfield code="4">1</subfield>
  </datafield>
 </record>
</collection>
