00590nam a2200193 i 4500 1/23330 800515s1984 enka b 00110 eng 0675081599 25033 DLC GR-PeUP 659 RU Runyon, Kenneth E. Advertising / Kenneth E. Runyon. 2nd ed. Columbus : C. E. Merrill Pub. Co., c1984. 702 p. : ill. ; 30 cm. Includes bibliographical references and indexes. Advertising. INST UNIPILB MAIN 20040720 659 RU 00120306 00120306 LOAN 0 2