Παραπομπή APA
Kotler, P. (1984). Marketing management: Analysis, planning, and control (5th ed.). London: Prentice-Hall.
Παραπομπή Chicago StyleKotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. London: Prentice-Hall, 1984.
Παραπομπή MLAKotler, Philip. Marketing Management: Analysis, Planning, and Control. 5th ed. London: Prentice-Hall, 1984.
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