00819nam a2200193 a 4500 1/29375 060605s2002 lu a 00010 eng d 9289435313 31473 ΚΕΤ 658.84 ACT Active-ad : analysis of success criteria for interactive advertising formats : public final report / Blunden, Margot...[et.al.] Louxembourg: Office for Official Publications of the European Communities, 2002 24 σ.: εικ.; 30 εκ. Internet advertising European Union countries. Electronic commerce European Union countries. Blunden, Margot. European Commission. INST UNIPILB KET 20060207 ΚΕΤ 658.84 ACT 00144298 00144298 LOAN 0 1 /webopac/covers/02/31473_9289435313.jpg