Παραπομπή APA
Kotler, P., Jain, D., & Suvit Maesincee. (2002). Marketing moves: A new approach to profits, growth, and renewal. Boston, Mass.: Harvard Business School Press.
Παραπομπή Chicago StyleKotler, Philip., D. Jain, and Suvit Maesincee. Marketing Moves: A New Approach to Profits, Growth, and Renewal. Boston, Mass.: Harvard Business School Press, 2002.
Παραπομπή MLAKotler, Philip., D. Jain, and Suvit Maesincee. Marketing Moves: A New Approach to Profits, Growth, and Renewal. Boston, Mass.: Harvard Business School Press, 2002.
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