00894nam a2200241 a 4500 1/31197 061027s2002 mau f b i 001 0 eng 1578516005 33499 DLC GR-PeUP 658.8 KOT Kotler, Philip. Marketing moves : A new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee Boston, Mass. : Harvard Business School Press, 2002 xii, 193 σ. : πιν. ; 24 εκ. Περιέχει βιβλιογραφία και ευρετήριο Marketing. Telemarketing. Marketing Management. Jain, D. (Dipak) Suvit Maesincee, 1961- INST UNIPILB MAIN 20061027 658.8 KOT 00151323 00151323 LOAN 0 1 /webopac/covers/02/33499_1578516005.jpg