00812nam a2200217 a 4500 1/31224 061030s2006 enk bi 00010 eng 0273695304 33526 DLC GR-PeUP 658.8'3 MAL Malhotra, Naresh K. Marketing research : An applied approach / Naresh K Malhotra; David F Birks 2nd European ed. Harlow, England : Prentice Hall, 2006 xxiii, 753 σ. : εικ. ; 27 εκ. + 1 CD-ROM Περιέχει βιβλιογραφία και ευρετήριο Marketing research. Marketing research Methodology. INST UNIPILB MAIN 20061030 658.8'3 MAL 00151406 00151406 LOAN 0 1 /webopac/covers/02/33526_0273695304.jpg