Παραπομπή APA
ACNielsen Company., Karolefski, J., & Heller, A. (2006). Consumer-centric category management: How to increase profits by managing categories based on consumer needs. Hoboken, N.J.: John Wiley & Sons, Inc..
Παραπομπή Chicago StyleACNielsen Company., John Karolefski, and Al Heller. Consumer-centric Category Management: How to Increase Profits By Managing Categories Based On Consumer Needs. Hoboken, N.J.: John Wiley & Sons, Inc., 2006.
Παραπομπή MLAACNielsen Company., John Karolefski, and Al Heller. Consumer-centric Category Management: How to Increase Profits By Managing Categories Based On Consumer Needs. Hoboken, N.J.: John Wiley & Sons, Inc., 2006.
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