1st Biannual International Conference, Strategic Developments in Services Marketing 27-29 September 2007, Chios Island, Greece. - Strategic Developments in Services Marketing 2007 : Chios, Greece); Πανεπιστήμιο Αιγαίου.; University of Glasgow (Χίος : Universtiy of the Aegean, 2007)
Keywords: Strategic planning; Marketing -- Management