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  <controlfield tag="008">090119s1952    nyu           001 0 eng d</controlfield>
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   <subfield code="b">GR-PeUP</subfield>
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   <subfield code="a">658.8 ΜΑΥ</subfield>
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   <subfield code="a">Maynard, Harold H.</subfield>
   <subfield code="d">1889-1957</subfield>
   <subfield code="q">(Harold Howard).</subfield>
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  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Principles of marketing /</subfield>
   <subfield code="c">by Harold H. Maynard and Theodore N. Beckman.</subfield>
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   <subfield code="a">5th ed., revised by Theodore N. Beckman with the assistance of William R. Davidson.</subfield>
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   <subfield code="a">New York :</subfield>
   <subfield code="b">Ronald Press Co.,</subfield>
   <subfield code="c">1952.</subfield>
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   <subfield code="a">xii, 792 σ. ;</subfield>
   <subfield code="c">24 εκ.</subfield>
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   <subfield code="a">Περιέχει βιβλιογραφία και ευρετήριο.</subfield>
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   <subfield code="a">Marketing.</subfield>
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   <subfield code="a">Beckman, Theodore N.</subfield>
   <subfield code="d">1895-1973.</subfield>
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   <subfield code="a">INST</subfield>
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   <subfield code="c">MAIN</subfield>
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