Παραπομπή APA
Keiningham, T. L. (2006). Loyalty myths: Hyped strategies that will put you out of business-- and proven tactics that really work. Hoboken, N.J.: John Wiley & Sons.
Παραπομπή Chicago StyleKeiningham, Timothy L. Loyalty Myths: Hyped Strategies That Will Put You Out of Business-- and Proven Tactics That Really Work. Hoboken, N.J.: John Wiley & Sons, 2006.
Παραπομπή MLAKeiningham, Timothy L. Loyalty Myths: Hyped Strategies That Will Put You Out of Business-- and Proven Tactics That Really Work. Hoboken, N.J.: John Wiley & Sons, 2006.
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