Rules to break and laws to follow : how your business can beat the crisis of short-termism - Peppers, Don.; Rogers, Martha, Ph.D. (Hoboken, N.J. : John Wiley & Sons, 2008)
Series statement from jacket.
Περιέχει βιβλιογραφία (σ. 257-283) και ευρετήριο.
Keywords: Success in business; Customer relations