02477cam a2200349 a 4500 1/38125 090907s2007 us 001 0 eng 9780123704771 0123704774 9780080555676 (electronic bk.) 0080555675 (electronic bk.) 40757 OPELS eng OPELS OCLCQ N$T IDEBK ZCU E7B MERUC DKDLA UMI OCLCO OCLCQ DEBSZ GR-PeUP Neapolitan, Richard E. Probabilistic methods for financial and marketing informatics [electronic resource] / Richard E. Neapolitan, Xia Jiang. San Fransisco, CA : Morgan Kaufmann Publishers, c2007. 1 online resource (viii, 413 p.) : ill. Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics. I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices. Includes bibliographical references (p. 397-408) and index. Finance Statistical methods. Bayesian statistical decision theory Data processing. Marketing Statistical methods. Information technology. Electronic books. Jiang, Xia. INST UNIPILB EBOOKS 20100625 00b40757 00b40757 ONLINE 0 ScienceDirect http://www.sciencedirect.com/science/book/9780123704771 /webopac/covers/02/40757_9780123704771.jpg /webopac/covers/02/40757_0123704774.jpg /webopac/covers/02/40757_9780080555676.jpg (electronic bk.) /webopac/covers/02/40757_0080555675.jpg (electronic bk.)