The PDMA handbook of new product development - Kahn, Kenneth B.; Castellion, George; Griffin, Abbie (Hoboken, N.J. : Wiley, 2005)
Περιέχει βιβλιογραφία και ευρετήριο.
Keywords: New products -- United States -- Management -- Handbooks, manuals, etc; Product management -- United States -- Handbooks, manuals, etc