00831nam a2200229 a 4500 1/38454 091006s2009 enk bi 00010 eng d 9780061854545 41096 GR-PeUP 330.019 ARI Ariely, Dan. Predictably irrational : the hidden forces that shape our decisions / Dan Ariely. revised and expanded edition. London : Collins, 2009. xxxii, 368 σ. ; 24 εκ. Περιέχει βιβλιογραφία και ευρετήριο. Economics Psychological aspects. Consumer behavior. Human behavior. INST UNIPILB MAIN 20091006 330.019 ARI 00159205 00159205 LOAN 4 20230327 1 /webopac/covers/02/41096_9780061854545.jpg