01275nam a2200277 a 4500 1/39331 100127s2005 mau b 001 0 eng 1591391237 (hardcover : alk. paper) 9781591391234 41991 DLC DLC DLC GR-PeUP 658.4'012 McG McGrath, Rita Gunther. MarketBusters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath, Ian C. MacMillan. Market busters. 40 strategic moves that drive exceptional business growth. Boston : Harvard Business School Press, c2005. viii, 264 σ. ; 24 εκ. Περιέχει βιβλιογραφία και ευρετήριο. Strategic planning Handbooks, manuals, etc. Customer relations Management Handbooks, manuals, etc. MacMillan, Ian C., 1940- INST UNIPILB MAIN 20100127 658.4'012 McG 00160293 00160293 LOAN 0 1 Πίνακας περιεχομένων http://www.loc.gov/catdir/toc/ecip052/2004023600.html /webopac/covers/02/41991_1591391237.jpg (hardcover : alk. paper) /webopac/covers/02/41991_9781591391234.jpg