Consumer behavior and the behavioral sciences : theories and applications - Britt, Steuart Henderson 1907-1979 (Huntington, N.Y. : R. E. Krieger Pub. Co., 1966)
Reprint of the ed. published by Wiley, New York, in Wiley marketing series.
Περιέχει βιβλιογραφία και ευρετήριο.
Keywords: Consumption (Economics).; Consumers