01987nam a2200385 a 4500 1/42089 120124s2011 enka b 00110 eng 9781405161787 44888 DLC GR-PeUP 658.8'48 INT Wiley International Encyclopedia of Marketing / edited by Jagdish N. Sheth, Naresh K. Malhotra. Chichester, West Sussex : Wiley, 2011. 7 τ. (xv, 239·xiv, 305·xv, 278·xiv, 221·xiv, 281·xvii, 218·xii, 77 σ.) : εικ. ; 22 εκ. Περιέχει βιβλιογραφία και ευρετήριο. Τ. 1. Marketing strategy -- T. 2. Marketing research -- T. 3. Consumer behavior -- T. 4. Advertising and integrated communication -- T. 5. Product innovation and management -- T. 6. International marketing -- T. 7. Cumulative index. Export marketing. International business enterprises. Export marketing Management. International marketing. Product management. Advertising. Consumer behavior. Consumer behavior Marketing management. Marketing research Management. Griffith, David A. Bello, Daniel C. INST UNIPILB MAIN 20120125 658.8'48 INT 00164403 00164403 LOAN 0 1 INST UNIPILB MAIN 20120124 658.8'48 INT 00164404 00164404 LOAN 0 1 INST UNIPILB MAIN 20120125 658.8'48 INT 00164405 00164405 LOAN 0 1 INST UNIPILB MAIN 20120125 658.8'48 INT 00164406 00164406 LOAN 0 1 INST UNIPILB MAIN 20120125 658.8'48 INT 00164407 00164407 LOAN 0 1 INST UNIPILB MAIN 20120125 658.8'48 INT 00164408 00164408 LOAN 0 1 INST UNIPILB MAIN 20120125 658.8'48 INT 00164409 00164409 LOAN 0 1 /webopac/covers/02/44888_9781405161787.jpg