00982cam a2200241 a 4500 1/42519 120517s2008 enka b 001 0 eng 9780470725092 (hbk.) 9780470694275 (pbk.) 45382 DLC GR-PeUP 658.8΄02 STR Strategic market creation : a new perspective on marketing and innovation management / edited by Karin Tollin and Antonella Caru. Chichester [England] ; Hoboken, NJ : Wiley, c2008. xxiv, 439 σ. : εικ. ; 25 εκ. Περιέχει βιβλιογραφία και ευρετήριο. Marketing Management. Product management. Tollin, Karin. Caru, Antonella. INST UNIPILB MAIN 20120517 658.8΄02 STR 00165412 00165412 LOAN 0 1 /webopac/covers/03/45382_9780470725092.jpg (hbk.) /webopac/covers/03/45382_9780470694275.jpg (pbk.)