01666cam a2200289 a 4500 1/43698 090617s2010 maua b 001 0 eng 9780240812380 0240812387 46624 DLC DLC GR-PeUP 780.68΄8 HUT Hutchison, Thomas W. (Thomas William). Record label marketing / Tom Hutchison, Amy Macy, Paul Allen. 2η έκδοση. Burlington, MA : Focal Press, c2010. xii, 449 σ. : εικ. ; 24 εκ. Περιέχει βιβλιογραφία και ευρετήριο. Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan. Music trade. Sound recordings Marketing. Sound recording industry. Macy, Amy. Allen, Paul. INST UNIPILB MAIN 20130719 780.68΄8 HUT 00169433 00169433 LOAN 4 20180105 1 /webopac/covers/03/46624_9780240812380.jpg /webopac/covers/03/46624_0240812387.jpg