Handbook of modern marketing - Buell, Victor P. (McGraw-Hill, 1970)
Κεφάλαια :The modern concept of marketing - Identification and classification of markets - Planning the product line - Efficient distribution of products and services - Pricing products and services - Marketing research in the modern company - Planning the marketing program - Organization and staffing - Controlling marketing operations - Marketing management - The marketing mix - Selling and sales management - Market communications - Customer services - Financing marketing operations - Packaging - Ethical and legal aspects of marketing - Application of the sciences to marketing - Specialty marketing - International marketing.