02285nam a2200301 a 4500 1/47104 170327s2016 xxu 00110 eng 9781119120841 (print) 9781119126515 (electronic bk.) 50083 AU-PeEL AU-PeEL AU-PeEL GR-PeUP Grant, Robert M., 1948- Contemporary strategy analysis : text and cases edition. [electronic resource]. 9th ed. Hoboken : John Wiley Inc, 2016. 776 p. Cover; Title Page; Copyright Page; Dedication; Brief Contents; Contents; Preface to Ninth Edition; PART I INTRODUCTION; 1 The Concept of Strategy; Introduction and Objectives; The Role of Strategy in Success; The Basic Framework for Strategy Analysis; A Brief History of Business Strategy; Strategy Today; How Is Strategy Made? The Strategy Process; Strategic Management of Not-For-Profit Organizations; Summary; Self-Study Questions; Notes; PART II THE TOOLS OF STRATEGY ANALYSIS; 2 Goals, Values, and Performance; Introduction and Objectives; Strategy as a Quest for Value Putting Performance Analysis into PracticeBeyond Profit: Values and Corporate Social Responsibility; Beyond Profit: Strategy and Real Options; Summary; Self-Study Questions; Notes; 3 Industry Analysis: The Fundamentals; Introduction and Objectives; From Environmental Analysis to Industry Analysis; Analyzing Industry Attractiveness; Applying Industry Analysis Brings together the text with an updated collection of 20+ case studies Introduces students to the core concepts and principles of strategy Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice Includes access to high quality case and author video clips Electronic reproduction. Available via World Wide Web. Business planning. Leadership. Strategic planning. Electronic books. INST UNIPILB EBOOKS 20170327 00b50083 00b50083 ONLINE 0 http://patron.eb20.com/AccessTitle/ISBN/9781119126515 /webopac/covers/03/50083_9781119120841.jpg (print) /webopac/covers/03/50083_9781119126515.jpg (electronic bk.)