Παραπομπή APA
Shapiro, S. J., & Chebat, J. -. C. (1974). Marketing management: Readings in operational effectiveness. New York: Harper & Row.
Παραπομπή Chicago StyleShapiro, Stanley J., and Jean - Charles Chebat. Marketing Management: Readings in Operational Effectiveness. New York: Harper & Row, 1974.
Παραπομπή MLAShapiro, Stanley J., and Jean - Charles Chebat. Marketing Management: Readings in Operational Effectiveness. New York: Harper & Row, 1974.
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