Improving the visibility and use of digital repositories through SEO : a LITA guide - Arlitsch, Kenning. (American Library Association, 2013)
Contents: What is SEO and why is it important to libraries? -- Improving your library's SEO efforts -- How Internet search engine indexing works -- Setting your SEO baselines -- What is your search engine-indexing ratio and how can you improve it? -- Targeting your audience -- Google scholar and institutional repositories -- Measuring success.