02950nam a2200301 a 4500 1/48652 190416s2012 ge ad b 00010 ger d 9781856178181 51650 GR-PeUP 394.2068 EVE Events management : veranstaltungen professionell zum Erfolg fuhren / Glenn A.J. Bowdin ... [et al.] 3rd ed. London : New York : Routledge ; 2012. xxxiv, 739 σ. εικ., διαγρ. ; 24 εκ. Events management series ; Περιέχει βιβλιογραφία και ευρετήριο. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning. Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website for lecturers and students which includes PowerPoint slides, extra case studies and multiple choice questions to aid both teaching and learning. Special events Management. Special events Planning. Ειδικά γεγονότα Μεγάλη Βρετανία Διοίκηση και οργάνωση. Ειδικά γεγονότα Μεγάλη Βρετανία Σχεδιασμός. Great Britain. Bowdin, G. A. J. Events management series. INST UNIPILB MAIN 20190416 394.2068 EVE 00181191 00181191 BIO 0 2 INST UNIPILB MAIN 20190416 394.2068 EVE 00181192 00181192 BIO 0 1 /webopac/covers/03/51650_9781856178181.jpg