03388am aa2000553a 44500 1/52351 960703s1997 nyua b 001 0 eng 96018618 0385482051 9780385482059 (EXLNZ-01ALLIANCE_NETWORK)99147317480001451 (OCoLC)35068104 (OCoLC)ocm35068104 DLC eng DLC NLGGC YDXCP BTCTA DEBBG WTX HALAN OCLCO OCLCF OCLCQ I8M OCLCO THHCU ESU OCLCQ TFW NIU T9K CNO LWA COF GZM HCO GILDS RVA CEF CRU PAU CPO NTG INT JDP URS BGU OCLCO OCLCQ OCLCA IL4J6 OCLCO HF5415.127 .P465 1997 658.8 PEP 20 85.10 bcl 85.40 bcl QP 620 rvk Peppers, Don. Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. New York : Currency Doubleday, 1997. xxv, 436 σ. : εικ. ; 19 εκ. Βιβλιογραφία: σ. 392-414. Περιέχει ευρετήριο. 1. The Musical Condom: The Basic Rules of Competition Rewritten for the Interactive Age -- 2. Some Customers are More Equal than Others: How to Identify and Capitalize on Customer Differences -- 3. Mapping the Strategy: How to Use Your Customer Base to Map Out Your 1:1 Strategy -- 4. Infant Mortality at MCI: How to Fix the "Leaky Bucket" of Customer Attrition -- and How Not To -- 5. Growing Your Customer Base: How to Increase Your Share of Customer and Improve Your Bottom Line -- 6. The Asymmetrical Brassiere: How to Profit from Mass Customization -- 7. Smart Retreads: How to Keep Your Customers Forever, and Increase Your Margins Too -- 8. Expanding the "Need Set": How to Customize, Even if You're Selling a Commodity -- 9. Community Knowledge: How to Anticipate What Your Customer Wants -- 10. Surfing the Feedback Loop: How to Get More Customer Feedback While Protecting Privacy -- 11. The Medium is the Matchmaker: How to Own the Customer in a Changing Media Landscape -- 12. The Busy Shoe Salesman: How to Remove Distribution Barriers Between You and the Customer -- 13. Making It: How to Get There from Here -- 14. An Open Letter to the CEO. Explains how businesses can use interactive information gathering to get a better idea of what their customers want and serve them better by anticipating their needs. Customer relations. Market segmentation. Relationship marketing. Πελατειακές σχέσεις Διαχείριση. Technological innovations. Customer relations fast Customer relations nli Datenverarbeitung gnd Kundenmanagement gnd Market segmentation fast Market segmentation nli Relationship marketing fast Relationship marketing nli Technological innovations fast Technological innovations nli Informatietechnologie gtt Klantgerichtheid gtt Wedijver gtt Rogers, Martha, 1952- INST UNIPILB MAIN 20210720 658.8 PEP 00183049 00183049 LOAN 0 1 GEORGE ΜΑΡΙΑ ΒΕΛ