Marketing financial services - Ennew, Christine; Watkins, Trevor; Wright, Mike, 1952-; Chartered Institute of Marketing (Jordan Hill, Oxford : Heinemann Professional Pub., 1990)
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. 236-242) and index.
Keywords: Financial services industry -- Great Britain; Bank marketing -- Great Britain; Advertising -- Financial services industry -- Great Britain