<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00815nam a22002171  4500</leader>
  <controlfield tag="001">1/5461</controlfield>
  <controlfield tag="008">941213s1968    enk            001  eng d</controlfield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="l">5744</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="b">GR-PeUP</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
   <subfield code="a">658.8 BU</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Bursk, Edward Collins,</subfield>
   <subfield code="d">1907-</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Advanced cases in marketing management/</subfield>
   <subfield code="c">by Edward C.Bursk and Stephen A.Greyser</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">Englewood Cliffs:</subfield>
   <subfield code="b">Prentice Hall,</subfield>
   <subfield code="c">[1968]</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">xii,194p.:</subfield>
   <subfield code="b">illus,mfacsims.,forms,;</subfield>
   <subfield code="c">23cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
   <subfield code="a">Prentice-Hall foundations of marketing series ;</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Bibliographical footnotes</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
   <subfield code="a">Marketing</subfield>
   <subfield code="x">Case studies.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="4">
   <subfield code="a">Sales Management</subfield>
   <subfield code="x">Case studies.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Greyser, Stephen A.</subfield>
  </datafield>
  <datafield tag="830" ind1=" " ind2=" ">
   <subfield code="a">Prentice-Hall foundations of marketing series.</subfield>
  </datafield>
  <datafield tag="852" ind1=" " ind2=" ">
   <subfield code="a">INST</subfield>
   <subfield code="b">UNIPILB</subfield>
   <subfield code="c">MAIN</subfield>
   <subfield code="e">20040709</subfield>
   <subfield code="h">658.8 BU</subfield>
   <subfield code="p">00104241</subfield>
   <subfield code="q">00104241</subfield>
   <subfield code="t">LOAN</subfield>
   <subfield code="y">0</subfield>
   <subfield code="4">1</subfield>
  </datafield>
 </record>
</collection>
