Παραπομπή APA

Loudon, D. L., & Della Bitta, A. J. (1979). Consumer behavior: Concepts and applications. New York: McGraw-Hill.

Παραπομπή Chicago Style

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. New York: McGraw-Hill, 1979.

Παραπομπή MLA

Loudon, David L., and Albert J. Della Bitta. Consumer Behavior: Concepts and Applications. New York: McGraw-Hill, 1979.

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