Manual of industrial marketing research : prepared under the auspicies [sic] of the Industrial Marketing Research Association - Rawnsley, Allan; Industrial Marketing Research Association (Chichester ; New York : Wiley, 1978)
"A Wiley-Interscience publication."
Περιέχει βιβλιογραφία και ευρετήριο.
Keywords: Marketing research -- Handbooks, manuals, etc; Industrial marketing -- Research -- Handbooks, manuals, etc