Παραπομπή APA
Stanley, R. E. (1977). Promotion: Advertising, publicity, personal selling, sales promotion. Englewood Cliffs, N.J.: Prentice-Hall.
Παραπομπή Chicago StyleStanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Englewood Cliffs, N.J.: Prentice-Hall, 1977.
Παραπομπή MLAStanley, Richard E. Promotion: Advertising, Publicity, Personal Selling, Sales Promotion. Englewood Cliffs, N.J.: Prentice-Hall, 1977.
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