00840nam a2200241 a 4500 1/6816 760301s1977 njua b 00110 eng 0137307705 7113 DLC GR-PeUP 658.8 ST Stanley, Richard E. Promotion : advertising, publicity, personal selling, sales promotion / Richard E. Stanley. Englewood Cliffs, N.J. : Prentice-Hall, 1977. xxii, 394 σ. : εικ. ; 24 εκ. Περιέχει βιβλιογραφία και ευρετήριο. Sales promotion. Advertising. Public relations. Selling. Salesmen and salesmanship. Sales management. INST UNIPILB MAIN 20040709 658.8 ST 00104133 00104133 LOAN 0 1