00814nam a2200217 a 4500 1/7181 950707s1957 enk 00010 eng d 0070406618 7480 DLC GR-PeUP 659.1 MA Martineau, Pierre. Motivation in advertising : motives that make people buy / Pierre Martineau. New York : McGraw-Hill, 1957. 210 σ. : εικ.; 24 εκ. McGraw-Hill Series in Advertising and Selling ; Advertising Psychological aspects. Advertising. McGraw-Hill Series in Advertising and Selling. INST UNIPILB MAIN 20040709 659.1 MA 001-0001519 001-0001519 LOAN 0 1 INST UNIPILB MAIN 20040709 659.1 MA 00106031 00106031 LOAN 0 1