Παραπομπή APA

Dunn, S. W., & Barban, A. M. (1978). Advertising: Its role in modern marketing (4th ed.). [Hinsdale, Ill.]: Dryden Press.

Παραπομπή Chicago Style

Dunn, Samuel Watson, and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 4th ed. [Hinsdale, Ill.]: Dryden Press, 1978.

Παραπομπή MLA

Dunn, Samuel Watson, and Arnold M. Barban. Advertising: Its Role in Modern Marketing. 4th ed. [Hinsdale, Ill.]: Dryden Press, 1978.

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