Παραπομπή APA

Hisrich, R. D., & Peters, M. P. (1978). Marketing a new product: Its planning, development, and control. Menlo Park, Calif.: Benjamin/Cummings Pub. Co..

Παραπομπή Chicago Style

Hisrich, Robert D., and Michael P. Peters. Marketing a New Product: Its Planning, Development, and Control. Menlo Park, Calif.: Benjamin/Cummings Pub. Co., 1978.

Παραπομπή MLA

Hisrich, Robert D., and Michael P. Peters. Marketing a New Product: Its Planning, Development, and Control. Menlo Park, Calif.: Benjamin/Cummings Pub. Co., 1978.

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