Παραπομπή APA
Fulmer, R. M., & Strang, R. A. (1976). Exploring the new marketing: Study guide,selected readings,case incidents,and other exercises. New York : London: Macmillan pub. co.,inc.
Παραπομπή Chicago StyleFulmer, Robert M., and Roger A. Strang. Exploring the New Marketing: Study Guide,selected Readings,case Incidents,and Other Exercises. New York : London: Macmillan pub. co.,inc, 1976.
Παραπομπή MLAFulmer, Robert M., and Roger A. Strang. Exploring the New Marketing: Study Guide,selected Readings,case Incidents,and Other Exercises. New York : London: Macmillan pub. co.,inc, 1976.
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