Παραπομπή APA

Kotler, P. (1997). Marketing management: Analysis, planning,Implementation,and control (9th ed.). Englewood Cliffs, N.J.: Prentice-Hall.

Παραπομπή Chicago Style

Kotler, Philip. Marketing Management: Analysis, Planning,Implementation,and Control. 9th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1997.

Παραπομπή MLA

Kotler, Philip. Marketing Management: Analysis, Planning,Implementation,and Control. 9th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1997.

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