Παραπομπή APA
Runyon, K. E. (1980). Consumer behavior and the practice of marketing (2nd ed.). Columbus: C. E. Merrill Pub. Co..
Παραπομπή Chicago StyleRunyon, Kenneth E. Consumer Behavior and the Practice of Marketing. 2nd ed. Columbus: C. E. Merrill Pub. Co., 1980.
Παραπομπή MLARunyon, Kenneth E. Consumer Behavior and the Practice of Marketing. 2nd ed. Columbus: C. E. Merrill Pub. Co., 1980.
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