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    <title>Αποτελέσματα για "Advertising."</title>
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    <item>
      <title>Successful advertising management /</title>
      <pubDate>Wed, 01 Jan 1969 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F14646</link>
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      <author>Obermeyer, Henry.</author>
      <dc:format>Book</dc:format>
      <dc:date>1969</dc:date>
      <dc:creator>Obermeyer, Henry.</dc:creator>
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    <item>
      <title>Marketing on the Internet : multimedia strategies for the World Wide Web /</title>
      <pubDate>Sun, 01 Jan 1995 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F14956</link>
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      <author>Ellsworth, Jill H., 1949-</author>
      <dc:format>Book</dc:format>
      <dc:date>1995</dc:date>
      <dc:creator>Ellsworth, Jill H., 1949-</dc:creator>
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    <item>
      <title>Financial advertising and public relations /</title>
      <pubDate>Fri, 01 Jan 1971 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F16042</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F16042</guid>
      <author>Biddlecombe, Peter.</author>
      <dc:format>Book</dc:format>
      <dc:date>1971</dc:date>
      <dc:creator>Biddlecombe, Peter.</dc:creator>
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    <item>
      <title>Τουριστικό μάρκετινγκ φορέων, οργανώσεων και επιχειρήσεων /</title>
      <pubDate>Sat, 01 Jan 2000 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F12217</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F12217</guid>
      <dc:format>Book</dc:format>
      <dc:date>2000</dc:date>
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    <item>
      <title>Advertising : theory and practice /</title>
      <pubDate>Sat, 01 Jan 1955 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F13315</link>
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      <author>Sandage, Charles Harold, 1902-</author>
      <dc:format>Book</dc:format>
      <dc:date>1955</dc:date>
      <dc:creator>Sandage, Charles Harold, 1902-</dc:creator>
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      <title>Advertising : its place in political and managerial economics /</title>
      <pubDate>Tue, 01 Jan 1974 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F13404</link>
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      <author>Reekie, Duncan W.</author>
      <dc:format>Book</dc:format>
      <dc:date>1974</dc:date>
      <dc:creator>Reekie, Duncan W.</dc:creator>
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    <item>
      <title>Advertising: its purpose,principles and practice /</title>
      <pubDate>Sun, 01 Jan 1978 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F11317</link>
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      <author>Nicholl, David Shelley.</author>
      <dc:format>Book</dc:format>
      <dc:date>1978</dc:date>
      <dc:creator>Nicholl, David Shelley.</dc:creator>
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    <item>
      <title>Marketing planning &amp; strategy</title>
      <pubDate>Wed, 01 Jan 1975 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F10976</link>
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      <dc:format>Book</dc:format>
      <dc:date>1975</dc:date>
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    <item>
      <title>Advertising and public relations in Britain /</title>
      <pubDate>Thu, 01 Jan 1976 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F11164</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F11164</guid>
      <dc:format>Book</dc:format>
      <dc:date>1976</dc:date>
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      <title>Διαφήμιση στο διαδίκτυο /</title>
      <pubDate>Mon, 01 Jan 2007 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F34121</link>
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      <author>Κυριακοπούλου, Αγγελική Π.</author>
      <dc:format>Book</dc:format>
      <dc:date>2007</dc:date>
      <dc:creator>Κυριακοπούλου, Αγγελική Π.</dc:creator>
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    <item>
      <title>Προβολή /</title>
      <pubDate>Sun, 01 Jan 1995 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F34329</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F34329</guid>
      <author>Αθανασούλης, Χρ. Κ.</author>
      <dc:format>Book</dc:format>
      <dc:date>1995</dc:date>
      <dc:creator>Αθανασούλης, Χρ. Κ.</dc:creator>
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      <title>Psychology as a sales factor /</title>
      <pubDate>Tue, 01 Jan 1929 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F35823</link>
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      <author>Greenly, A. J.</author>
      <dc:format>Book</dc:format>
      <dc:date>1929</dc:date>
      <dc:creator>Greenly, A. J.</dc:creator>
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    </item>
    <item>
      <title>Advertising /</title>
      <pubDate>Sun, 01 Jan 1984 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F23330</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F23330</guid>
      <author>Runyon, Kenneth E.</author>
      <dc:format>Book</dc:format>
      <dc:date>1984</dc:date>
      <dc:creator>Runyon, Kenneth E.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Tested advertising methods /</title>
      <pubDate>Sun, 01 Jan 1978 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F2390</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F2390</guid>
      <author>Caples, John.</author>
      <dc:format>Book</dc:format>
      <dc:date>1978</dc:date>
      <dc:creator>Caples, John.</dc:creator>
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    <item>
      <title>Διαφήμιση /</title>
      <pubDate>Wed, 01 Jan 1992 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F2400</link>
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      <author>Ζώτος, Γιώργος Χ.</author>
      <dc:format>Book</dc:format>
      <dc:date>1992</dc:date>
      <dc:creator>Ζώτος, Γιώργος Χ.</dc:creator>
      <slash:comments>0</slash:comments>
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    <item>
      <title>Ανάλυση των χαρακτηριστικών των ραδιοφωνικών διαφημίσεων /</title>
      <pubDate>Sun, 01 Jan 2006 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F30957</link>
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      <author>Γκουσιάκη, Παναγιώτα Ι.</author>
      <dc:format>Book</dc:format>
      <dc:date>2006</dc:date>
      <dc:creator>Γκουσιάκη, Παναγιώτα Ι.</dc:creator>
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    <item>
      <title>Advertising : principles &amp; practice /</title>
      <pubDate>Sun, 01 Jan 2006 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F31361</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F31361</guid>
      <author>Wells, William, 1926-</author>
      <dc:format>Book</dc:format>
      <dc:date>2006</dc:date>
      <dc:creator>Wells, William, 1926-</dc:creator>
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    <item>
      <title>The advertised mind : groundbreaking insights into how our brains respond to advertising /</title>
      <pubDate>Sat, 01 Jan 2005 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F31397</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F31397</guid>
      <author>Du Plessis, Erik.</author>
      <dc:format>Book</dc:format>
      <dc:date>2005</dc:date>
      <dc:creator>Du Plessis, Erik.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Contemporary advertising /</title>
      <pubDate>Sun, 01 Jan 2006 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F31401</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F31401</guid>
      <author>Arens, William F.</author>
      <dc:format>Book</dc:format>
      <dc:date>2006</dc:date>
      <dc:creator>Arens, William F.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Η προστασία του καταναλωτή από τις αθέμιτες εμπορικές πρακτικές κα διαφημίσεις (ιδίως η προστασία του καταναλωτή από τις διαφημίσεις χρηματοπιστωτικών υπηρεσιών) /</title>
      <pubDate>Sun, 01 Jan 2006 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F30289</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F30289</guid>
      <author>Οικονόμου, Δήμητρα Χ.</author>
      <dc:format>Book</dc:format>
      <dc:date>2006</dc:date>
      <dc:creator>Οικονόμου, Δήμητρα Χ.</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Ολοκληρωμένη διοίκηση επικοινωνίας : η περίπτωση της εταιρείας BMW /</title>
      <pubDate>Sun, 01 Jan 2006 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F31819</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F31819</guid>
      <author>Ξανθοπούλου, Λουΐζα Κ.</author>
      <dc:format>Book</dc:format>
      <dc:date>2006</dc:date>
      <dc:creator>Ξανθοπούλου, Λουΐζα Κ.</dc:creator>
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    <item>
      <title>Active-ad : analysis of success criteria for interactive advertising formats : public final report /</title>
      <pubDate>Tue, 01 Jan 2002 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F29375</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F29375</guid>
      <dc:format>Book</dc:format>
      <dc:date>2002</dc:date>
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    </item>
    <item>
      <title>Advertising management /</title>
      <pubDate>Wed, 01 Jan 1975 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F3959</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F3959</guid>
      <author>Aaker, David A.</author>
      <dc:format>Book</dc:format>
      <dc:date>1975</dc:date>
      <dc:creator>Aaker, David A.</dc:creator>
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    </item>
    <item>
      <title>Handbook of small business advertising /</title>
      <pubDate>Thu, 01 Jan 1981 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F3969</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F3969</guid>
      <author>Anthony, Michael, 1944-</author>
      <dc:format>Book</dc:format>
      <dc:date>1981</dc:date>
      <dc:creator>Anthony, Michael, 1944-</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Children's television advertising /</title>
      <pubDate>Sat, 01 Jan 1977 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F3977</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F3977</guid>
      <author>Barry, Thomas E., 1943-</author>
      <dc:format>Book</dc:format>
      <dc:date>1977</dc:date>
      <dc:creator>Barry, Thomas E., 1943-</dc:creator>
      <slash:comments>0</slash:comments>
    </item>
    <item>
      <title>Η γλώσσα της διαφήμισης : κειμενογλωσσική προσέγγιση του διαφημιστικού κειμένου /</title>
      <pubDate>Thu, 01 Jan 2004 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F40429</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F40429</guid>
      <author>Κουτσουλέλου - Μίχου, Σταματία.</author>
      <dc:format>Book</dc:format>
      <dc:date>2004</dc:date>
      <dc:creator>Κουτσουλέλου - Μίχου, Σταματία.</dc:creator>
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    <item>
      <title>Advertising 2.0 : social media marketing in a Web 2.0 world /</title>
      <pubDate>Tue, 01 Jan 2008 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F39157</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F39157</guid>
      <author>Tuten, Tracy L., 1967-</author>
      <dc:format>Book</dc:format>
      <dc:date>2008</dc:date>
      <dc:creator>Tuten, Tracy L., 1967-</dc:creator>
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    <item>
      <title>How to apply modern magic in advertising /</title>
      <pubDate>Mon, 01 Jan 1940 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F36569</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F36569</guid>
      <author>Elmore, Elba Winfield.</author>
      <dc:format>Book</dc:format>
      <dc:date>1940</dc:date>
      <dc:creator>Elmore, Elba Winfield.</dc:creator>
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    </item>
    <item>
      <title>Advertising management /</title>
      <pubDate>Tue, 01 Jan 1974 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F36628</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F36628</guid>
      <dc:format>Book</dc:format>
      <dc:date>1974</dc:date>
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    </item>
    <item>
      <title>The manual of successful storekeeping : a retailer's guide /</title>
      <pubDate>Wed, 01 Jan 1919 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F36650</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F36650</guid>
      <author>Hotchkin, William Rowland 1868-</author>
      <dc:format>Book</dc:format>
      <dc:date>1919</dc:date>
      <dc:creator>Hotchkin, William Rowland 1868-</dc:creator>
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    <item>
      <title>Advertising : selling the consumer /</title>
      <pubDate>Wed, 01 Jan 1919 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F36656</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F36656</guid>
      <author>Mahin, John Lee 1869-1930.</author>
      <dc:format>Book</dc:format>
      <dc:date>1919</dc:date>
      <dc:creator>Mahin, John Lee 1869-1930.</dc:creator>
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      <title>Advertising psychology and research : an introductory book /</title>
      <pubDate>Sun, 01 Jan 1950 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F36948</link>
      <guid>http://okeanos.lib.unipi.gr/Record/1%2F36948</guid>
      <author>Lucas, Darrell Blaine 1902-1995.</author>
      <dc:format>Book</dc:format>
      <dc:date>1950</dc:date>
      <dc:creator>Lucas, Darrell Blaine 1902-1995.</dc:creator>
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    <item>
      <title>Advertising : planning, implementation, and control /</title>
      <pubDate>Tue, 01 Jan 1974 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F44189</link>
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      <author>Nylen, David W.</author>
      <dc:format>Book</dc:format>
      <dc:date>1974</dc:date>
      <dc:creator>Nylen, David W.</dc:creator>
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    <item>
      <title>Διαφήμιση και προώθηση : Ολοκληρωμένη επικοινωνία μάρκετινγκ /</title>
      <pubDate>Sun, 01 Jan 2012 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F44470</link>
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      <author>Belch, George E. (George Edward), 1951-</author>
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      <dc:date>2012</dc:date>
      <dc:creator>Belch, George E. (George Edward), 1951-</dc:creator>
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      <title>Wiley International Encyclopedia of Marketing /</title>
      <pubDate>Sat, 01 Jan 2011 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F42089</link>
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      <dc:date>2011</dc:date>
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      <title>Διαφήμιση και επικοινωνία : εμπειρική έρευνα κοινής γνώμης /</title>
      <pubDate>Mon, 01 Jan 2001 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F42435</link>
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      <author>Δουλκέρη, Τέσσα.</author>
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      <dc:date>2001</dc:date>
      <dc:creator>Δουλκέρη, Τέσσα.</dc:creator>
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      <title>Ambient media adversting : σύγχρονα εργαλεία διαφήμισης στην ελληνική αγορά. Η οπτική των διαφημιστών /</title>
      <pubDate>Fri, 01 Jan 2010 12:09:39 +0200</pubDate>
      <link>http://okeanos.lib.unipi.gr/Record/1%2F41000</link>
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      <author>Χατζημποντόζη, Κωνσταντίνα Μ.</author>
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      <dc:date>2010</dc:date>
      <dc:creator>Χατζημποντόζη, Κωνσταντίνα Μ.</dc:creator>
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      <title>Management marketing &amp; στρατηγική επιχειρήσεων ιδίως τουριστικών &amp; ξενοδοχειακών /</title>
      <pubDate>Sun, 01 Jan 2017 12:09:39 +0200</pubDate>
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