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760727s1976 ilua b 00000 eng |
| 020 |
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|a 025601843X
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| 035 |
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|l 10458
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| 040 |
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|a DLC
|b GR-PeUP
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| 082 |
0 |
0 |
|a 658.8 MA.
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| 245 |
0 |
0 |
|a Marketing management perspectives and applications /
|c edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens.
|
| 260 |
0 |
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|a Homewood, Ill. :
|b R. D. Irwin,
|c 1976.
|
| 300 |
|
|
|a xi, 433 p. :
|b ill. ;
|c 23 cm.
|
| 500 |
|
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|a "Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 650 |
|
4 |
|a Marketing
|x Management.
|
| 650 |
|
4 |
|a Marketing
|x Decision making.
|
| 700 |
1 |
|
|a Woodruff, Robert B.
|
| 700 |
1 |
|
|a Hills, Gerald E.
|
| 700 |
1 |
|
|a Cravens, David W.
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 658.8 MA.
|p 00104170
|q 00104170
|t LOAN
|y 0
|4 2
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 658.8 MA.
|p 00107571
|q 00107571
|t LOAN
|y 0
|4 1
|
