Marketing profitability analysis : an annotated bibliography /
| Κύριος συγγραφέας: | Jackson, Donald W., 1944- |
|---|---|
| Άλλοι συγγραφείς: | Ostrom, Lonnie L., 1941-, Smith, Charles H., 1935- |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Chicago :
American Marketing Association,
c1977.
|
| Σειρά: |
Bibliography Series ;
30 |
| Ταξινομικός αριθμός: |
016.38 JA |
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00914nam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | 1/11111 | ||
| 008 | 770808s1977 ilu b 00110 eng | ||
| 020 | |a 0877571023 | ||
| 035 | |l 11464 | ||
| 040 | |a DLC |b GR-PeUP | ||
| 082 | 0 | 0 | |a 016.38 JA |
| 100 | 1 | |a Jackson, Donald W., |d 1944- | |
| 245 | 1 | 0 | |a Marketing profitability analysis : |b an annotated bibliography / |c compiled by Donald W. Jackson, Jr., Lonnie L. Ostrom, Charles H. Smith. |
| 260 | |a Chicago : |b American Marketing Association, |c c1977. | ||
| 300 | |a x, 129 p. ; |c 23 cm. | ||
| 490 | 1 | |a Bibliography Series ; | |
| 500 | |a Includes index. | ||
| 650 | 4 | |a Marketing |x Bibliography. | |
| 650 | 4 | |a Marketing |x Costs |x Bibliography. | |
| 650 | 4 | |a Profit |x Bibliography. | |
| 700 | 1 | |a Ostrom, Lonnie L., |d 1941- | |
| 700 | 1 | |a Smith, Charles H., |d 1935- | |
| 830 | |a Bibliography Series ; |v 30 | ||
| 852 | |a INST |b UNIPILB |c MAIN |e 20040709 |h 016.38 JA |p 00126612 |q 00126612 |t LOAN |y 0 |4 1 | ||