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|a 0750642653
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| 035 |
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|l 21508
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| 040 |
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|a DLC
|b GR-PeUP
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| 082 |
0 |
0 |
|a 658.8 PIE
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| 100 |
1 |
|
|a Piercy, Nigel.
|
| 245 |
1 |
0 |
|a Tales from the marketplace :
|b stories of revolution, reinvention and renewal /
|c Piercy, Nigel
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| 260 |
|
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|a Oxford ;
|b Butterworth-Heinemann,
|c 2000
|
| 300 |
|
|
|a x, 361 p. :
|b ill., 1 port. ;
|c 24 cm.
|
| 490 |
1 |
|
|a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series ;
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
4 |
|a Marketing
|x Management
|x Case studies.
|
| 650 |
|
4 |
|a Strategic planning
|x Case studies.
|
| 710 |
2 |
|
|a Chartered Institute of Marketing.
|
| 830 |
|
|
|a The Chartered Institute of Marketing/Butterworth-Heinemann marketing series.
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20040709
|h 658.8 PIE
|p 00143414
|q 00143414
|t LOAN
|y 0
|4 1
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| 856 |
4 |
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|d /webopac/covers/01/21508_0750642653.jpg
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