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|a 0749443669
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| 035 |
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|l 33702
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| 040 |
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|a DLC
|b GR-PeUP
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| 082 |
0 |
0 |
|a 659.1'01'9 DUP
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| 100 |
1 |
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|a Du Plessis, Erik.
|
| 245 |
1 |
4 |
|a The advertised mind :
|b groundbreaking insights into how our brains respond to advertising /
|c Erik du Plessis
|
| 260 |
|
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|a London :
|b Kogan Page,
|c 2005
|
| 300 |
|
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|a xxiv, 232 σ. :
|b εικ. ;
|c 25 εκ.
|
| 500 |
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|a "Millward Brown."
|
| 504 |
|
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|a Περιέχει βιβλιογραφία και ευρετήριο
|
| 650 |
|
4 |
|a Advertising
|x Psychological aspects.
|
| 650 |
|
4 |
|a Advertising
|x Research.
|
| 650 |
|
4 |
|a Human information processing
|x Research.
|
| 710 |
2 |
|
|a Millward Brown (Firm)
|
| 852 |
|
|
|a INST
|b UNIPILB
|c MAIN
|e 20061107
|h 659.1'01'9 DUP
|p 00151309
|q 00151309
|t LOAN
|y 0
|4 1
|
| 856 |
4 |
1 |
|3 Πίνακας περιεχομένων :
|u http://www.loc.gov/catdir/toc/ecip056/2005001178.html
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| 856 |
4 |
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|d /webopac/covers/02/33702_0749443669.jpg
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