The future of competition : co-creating unique value with customers /

Κύριος συγγραφέας: Prahalad, C. K.
Άλλοι συγγραφείς: Ramaswamy, Venkatram.
Μορφή: Βιβλίο
Γλώσσα: English
Στοιχεία έκδοσης: Boston, Mass. : Harvard Business School Pub., c2004.
Ταξινομικός αριθμός: 658.4 PRA
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035 |l 39309 
040 |a DLC  |c GR-PeUP 
082 0 0 |a 658.4 PRA 
100 1 |a Prahalad, C. K. 
245 1 4 |a The future of competition :  |b co-creating unique value with customers /  |c C.K. Prahalad, Venkat Ramaswamy. 
260 |a Boston, Mass. :  |b Harvard Business School Pub.,  |c c2004. 
300 |a xiii, 256 σ. :  |b εικ. ;  |c 24 εκ. 
505 0 |a The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future. 
650 4 |a Competition. 
650 4 |a Customer relations. 
650 4 |a Customer services. 
650 4 |a Strategic planning. 
650 4 |a Economic value added. 
650 4 |a Success in business. 
700 1 |a Ramaswamy, Venkatram. 
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856 4 |d /webopac/covers/02/39309_1578519535.jpg  |z (alk. paper)