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090212s2004 enka b 001 0 eng d |
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|a 1578519535 (alk. paper)
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|l 39309
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|a DLC
|c GR-PeUP
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|a 658.4 PRA
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|a Prahalad, C. K.
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|a The future of competition :
|b co-creating unique value with customers /
|c C.K. Prahalad, Venkat Ramaswamy.
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260 |
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|a Boston, Mass. :
|b Harvard Business School Pub.,
|c c2004.
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|a xiii, 256 σ. :
|b εικ. ;
|c 24 εκ.
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|a The co-creation of value -- Building blocks of co-creation -- The co-creation experience -- Experience innovation -- Experience personalization -- Experience networks -- The market as a forum -- Creating new strategic capital -- Manager as consumer -- Rapid knowledge creation -- Strategy as discovery -- Building new capabilities for the future.
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650 |
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|a Competition.
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650 |
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|a Customer relations.
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650 |
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|a Customer services.
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650 |
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|a Strategic planning.
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650 |
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|a Economic value added.
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650 |
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|a Success in business.
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|a Ramaswamy, Venkatram.
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|a INST
|b UNIPILB
|c MAIN
|e 20090212
|h 658.4 PRA
|p 00157652
|q 00157652
|t LOAN
|y 4
|x 20171009
|4 1
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|d /webopac/covers/02/39309_1578519535.jpg
|z (alk. paper)
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