Creative product development : a marketing approach to new product innovation and revitalisation /
| Κύριος συγγραφέας: | Andrews, Bryan. |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
London ; New York :
Longman,
1975.
|
| Σειρά: |
Professional perspectives in marketing.
|
| Ταξινομικός αριθμός: |
658.5΄75 AND |
| Θέματα: | |
| Ετικέτες: |
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| 001 | 1/37503 | ||
| 008 | 090408s1975 enka b 001 0 eng d | ||
| 020 | |a 0582450438 | ||
| 035 | |l 40112 | ||
| 040 | |a DLC |d GR-PeUP | ||
| 082 | 0 | 0 | |a 658.5΄75 AND |
| 100 | 1 | |a Andrews, Bryan. | |
| 245 | 1 | 0 | |a Creative product development : |b a marketing approach to new product innovation and revitalisation / |c Bryan Andrews. |
| 260 | |a London ; |a New York : |b Longman, |c 1975. | ||
| 300 | |a 281 σ. : |b εικ. ; |c 21 εκ. | ||
| 490 | 1 | |a Professional perspectives in marketing ; | |
| 504 | |a Περιέχει βιβλιογραφία και ευρετήριο. | ||
| 650 | 4 | |a Product management. | |
| 650 | 4 | |a New products. | |
| 650 | 4 | |a Marketing. | |
| 830 | |a Professional perspectives in marketing. | ||
| 852 | |a INST |b UNIPILB |c MAIN |e 20090408 |h 658.5΄75 AND |p 00158149 |q 00158149 |t LOAN |y 0 |4 1 | ||