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090923s1996 ilua b 001 0 eng |
| 020 |
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|a 0877572593 (hard cover)
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| 035 |
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|l 40989
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| 040 |
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|a DLC
|c DLC
|d DLC
|d GR-PeUP
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| 082 |
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|a 658.8'02 MYE
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| 100 |
1 |
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|a Myers, James H.
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| 245 |
1 |
0 |
|a Segmentation and positioning for strategic marketing decisions /
|c James H. Myers.
|
| 260 |
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|a Chicago :
|b American Marketing Association,
|c c1996.
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| 300 |
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|a xiii, 358 σ. :
|b εικ. ;
|c 24 εκ.
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| 504 |
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|a Περιέχει βιβλιογραφία και ευρετήριο.
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| 650 |
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4 |
|a Marketing
|x Statistical methods.
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| 650 |
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4 |
|a Market segmentation.
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| 852 |
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|a INST
|b UNIPILB
|c MAIN
|e 20090923
|h 658.8'02 MYE
|p 00159128
|q 00159128
|t LOAN
|y 0
|4 1
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| 856 |
4 |
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|d /webopac/covers/02/40989_0877572593.jpg
|z (hard cover)
|
