Data warehousing and business intelligence for e-Commerce
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can b...
| Κύριος συγγραφέας: | Simon, Alan R. |
|---|---|
| Άλλοι συγγραφείς: | Shaffer, Steven L. |
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
San Francisco :
Morgan Kaufmann,
c2001.
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| Θέματα: | |
| Διαθέσιμο Online: |
http://www.sciencedirect.com/science/book/9781558607132 |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Part I: Foundations: Concepts and Business Models
- Chapter 1: Background, Terminology, Opportunity, and Challenges
- Chapter 2: Business-to-Consumer Data Warehousing
- Chapter 3: Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models
- Chapter 4: Business-to-Business Data Warehousing
- Chapter 5: e-Government and Data Warehousing
- Chapter 6: Business-to-Employee Models and Data Warehousing
- Part II: Building Blocks, Challenges, and Solutions
- Chapter 7: Core Technologies and Building Blocks
- Chapter 8: Products for e-Commerce Intelligence
- Chapter 9: Data Quality and Integrity Issues
- Chapter 10: Information Privacy and Systems Security Issues for e-Commerce Environments
- Chapter 11: Solutions Architecture Case Study.