Letting go of the words writing Web content that works /
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."--Jakob Niel...
| Κύριος συγγραφέας: | Redish, Janice. |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Amsterdam ; Boston :
Elsevier/Morgan Kaufmann Publishers,
c2007.
|
| Σειρά: |
Morgan Kaufmann series in interactive technologies.
|
| Θέματα: | |
| Διαθέσιμο Online: |
http://www.sciencedirect.com/science/book/9780123694867 |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Foreword
- 1 Content! Content! Content!
- 2 People! People! People!
- 3 Starting Well: Home Pages
- 4 Getting There: Pathway Pages
- 5 Writing Information, Not Documents
- 6 Giving Just the Essential Messages
- 7 Designing Web Pages for Ease of Use
- Interlude: The New Life of Press Releases
- 8 Tuning Up Your Sentences
- 9 Using Lists and Tables
- 10 Breaking Up Your Text with Headings
- Interlude: Legal Information Can Be Understandable, Too
- 11 Using Illustrations Effectively
- 12 Writing Meaningful Links
- 13 Getting From First Draft to Final Web Page
- Interlude: Creating An Organic Style Guide
- For More Information
- The Bibliography
- Index.