Maintaining & evolving successful commercial Web sites managing change, content, customer relationships, and site measurement /
Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites toda...
| Κύριος συγγραφέας: | Friedlein, Ashley. |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή |
| Γλώσσα: | English |
| Στοιχεία έκδοσης: |
Amsterdam ; Boston :
Morgan Kaufmann Publishers,
2003.
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| Θέματα: | |
| Διαθέσιμο Online: |
http://www.sciencedirect.com/science/book/9781558608306 |
| Ετικέτες: |
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Πίνακας περιεχομένων:
- Reviewing and reporting progress
- Procedures for managing site updates
- Introducing content management
- Content management in action : a practical example
- Key concepts and building blocks
- Content management systems (CMS)
- Tackling a content management project
- A CRM primer
- Understanding your users
- Personalization
- Community
- Customer service
- The promises and challenges of web site measurement
- The evolution of e-intelligence
- Measurement approaches and techniques
- Reporting and analysis
- How to improve a web site
- Tackling a web site measurement project.